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1956 vendorlater Graf's vending machine - $3,200 (Milwaukee)
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Thought I should mention that while all the blue paint appears to be all original the white paint looks to have been gone over with a paint brush in some areas don't want anyone saying I'm not disclosing all I know about it. I know one thing that is for sure and that is I will never see another one in fact this is the only one I have ever seen. Interesting fact is my father owned a grocery store in Milwaukee at the time this machine was put in to service and while I can't prove it I believe this very machine was in his store which was changed to become what still is the Avenue liquor store on Howell Ave. I found this machine in Richfield WI still vending soda inside an auto body shop it was completely covered in red primer which took me many long days to remove but I got nearly all of it off then I rebuilt the original thermostat oiled the compressor motor and it literally needed nothing else to be fully operational, it might need a little lubricant for the bottle release apparatus at the back wall area as it had started to be a little finicky last time I used it and there is one bad release at the front which I am sure is easy fix I never felt the need to address it because I only used it for annual gatherings. She ain't no spring chicken and I don't mind keeping it if these are deal breakers for you.
Here is some additional info provided by AI although near the end of the information provided it suggests it would have been made after 1956 starting in 1957 I have run the serial number and from the database I used it indicates this machine to have been manufactured in 1956 at least that is what I believe to be accurate.
This machine is more than just a vendor; it's a piece of history.
Vendorlator VF-56E SA (Circa 1956)
RARE Piece of Vending History & Milwaukee Bottling Heritage
This is an exceptional opportunity to acquire a highly collectible Vendorlator (VMC) Model VF-56E SA bottle vending machine, circa 1956. This machine is a unique historical artifact, marking a major transition point in the American vending industry.
Key Points:
Historically Significant Year (1956): The serial number confirms this machine was produced during the critical year of the Vendo-Vendorlator merger. It is identified by collectors as one of the first VMC 56 models produced for mass distribution to non-Coca-Cola regional bottlers.
Unique Regional Branding: Graf's Soda (Milwaukee, WI): Unlike the thousands of Coke or Pepsi machines, this piece is branded for the historic, beloved Graf's Soda company of Milwaukee. This provides a deep connection to local Americana and makes it significantly rarer and more desirable to collectors specializing in regional bottling history.
The "56" Model: This popular and versatile upright model has a capacity of 56 bottles and features the sought-after square-top design with a front selection window, making it a great size for home game rooms or commercial display.
Authentic Mid-Century Design: The machine displays the classic 10¢ price point and features the authentic light blue/teal Graf's livery, offering genuine 1950s/60s nostalgia.
In essence: You are buying a rare, fully branded time capsule that documents a significant moment in the history of two major companies and celebrates a beloved regional brand. This is a must-have for serious vending machine collectors, Graf's enthusiasts, and fans of Milwaukee history.
Its value is significantly influenced by its unique branding, condition, and model. While vintage vending machines from major brands like Coca-Cola are common, a machine for a regional brand like Graf's is a true rarity.
Factors influencing collectability and value
The Graf's branding
The primary factor is the Graf's branding. John Graf Co. was a Milwaukee, Wisconsin-based soda company, and its memorabilia is a specialized niche for collectors. A machine specifically branded for Graf's, rather than a generic machine with a decal, is very difficult to find. This scarcity is a key driver of its value.
Manufacturer and model
Vendorlator, or VMC (Vendorlator Manufacturing Corporation), was a highly regarded manufacturer of vending machines in the mid-20th century, particularly before it was acquired by the rival company Vendo in 1956. A machine produced in 1956 could be either a VMC or Vendo-branded model. Key models from around that time include:
VMC-44: A popular, narrow model designed for smaller spaces, often confused with the later Vendo 44.
VMC-81: A larger, upright multi-selection machine that is also very popular among collectors.
Vendo 56: A model produced after the merger, from 1957 to 1959. Any 1956 models would be VMC machines.
Condition
As with any antique, the machine's condition is crucial to its worth.
Original condition with patina: Many collectors prefer machines that have original paint and advertising, rather than a restoration. A working original machine is most valuable.